Singer-songwriter Sheryl Crow visits the Habitat for Humanity AmeriCorps Build-A-Thon site to help promote the Blue Jeans Go Green campaign.
PRNewswire-USNewswire/ — Ten years. Ten days. Ten homes. Ten-thousand jeans. On behalf of the Cotton Incorporated Blue Jeans Go Green™ denim recycling program, nine-time Grammy Award-winning singer-songwriter Sheryl Crow is asking consumers to recycle their unwanted denim to help rebuild New Orleans, an area still feeling the repercussions of Hurricanes Katrina and Rita. Blue Jeans Go Green™ has set a collection goal of 10,000 pieces of denim, which will be transformed into UltraTouch™ Denim Insulation by manufacturing partner Bonded Logic, Inc., and then provided to a ten-home Build-A-Thon being conducted by New Orleans Area Habitat for Humanity