So, God Made a Professional Photographer…

The most talked about Super Bowl commercial this year was undoubtedly Dodge’s “So, God Made a Farmer.” 

But what made this commercial stand out?

Well… instead of using the surefire marketing trifecta (of babes, beasts or babies), humor, or overwhelming special effects, this commercial featured a simple slideshow of amazing still photographs set to a poem read by the late Paul Harvey.

The images were not snapshots.  They were not made by the “billions of roaming photojournalists with iPhones” touted in a recent television commercial.  No… ten noteworthy professional photographers… including National Geographic’s William Albert Allard and documentary photographer Kurt Markus…  were commissioned to capture these stunning images.

IMHO…the impact of this commercial demonstrates that the still image continues to wield power and relevancy.

So God Made a Professional Photographer…

And on the 9th day God looked down on his planned paradise and said, “I need someone to capture images of wonderful things and tragic things.” So, God made a professional photographer.

God said I need somebody to get up before dawn and capture that golden light and work all day in the elements (scorching sun, rain, and even snow), download files, edit and then edit again down to the best of the best, tone, deliver, and then archive those images working well into the night.  So, God made a professional photographer.

I need somebody with strong back. Strong enough to carry multiple cameras, lenses, and lighting gear, yet gentle enough to put subjects at ease… everyone from little children to time strapped executives.  Somebody to deal with demanding clients, small budgets, and ever increasing costs of new equipment, new computers, and new software… and telling them no problem… and mean it.  So, God made a professional photographer.

God said, “I need somebody that can shape light, use a hot shoe or off-camera flash…  make a light modifier out of cinefoil, scrap paper and gaffers tape.  And… who, at busy season, will finish his forty-hour week by Wednesday evening.  Then, pain’n from carrying all of that heavy pro gear, put in another forty hours. So, God made a professional photographer.

God had to have somebody willing to ride to the middle of nowhere at a moments notice to photograph and get the assignment in ahead of the deadline and yet somehow have time to blog, answer emails, and continue marketing.  So, God made a professional photographer.

It had to be somebody who’d photograph properly-exposed and in-focus pictures with story-telling ability using available light (that is…  any light that is available, with some needing to be plugged in)…  and not cut corners.  Someone to conceptualize and analyze, compose and expose…  to bounce and fill and modify and control the light and know how to read a histogram.  Somebody to burn a CD and then finish a hard days work with a five-mile drive to the nearest FedEx.

Somebody who’d try to spend time with his family, who’d laugh and then sigh…  and then respond with tired eyes, when he tells his son spend his life “doing something other than what dad does.” So, God made a professional photographer.

– Gregg Pachkowski /


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Holding Ginny

Ginny Haeseler was born with a congenital heart defect which made it necessary for her to spend the first several weeks of her life in the NICU at Shands Hospital in Gainesville, Florida.

Due to her condition, her parents Rachel and Jason were not able to pick her up and hold her.   Making matters worse was that they had no idea how long they would have to wait.

On day 21, they got news from the hospital that they could finally hold Ginny.  According to Rachel, “It was like Christmas morning!  We were so excited!”

As soon as Rachel and Jason called with the good news, I rushed over to Shands to capture that special moment.

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Zunino – Third Pick in MLB Draft

University of Florida catcher Mike Zunino made history when he was the third overall player picked in the 2012 MLB draft.  Zunino, who was drafted by the Seattle Mariners, was the highest drafted baseball player in UF history.

Mike celebrated the news with his parents Greg and Paola Zunino, his fiance Alyssa and a small group of friends at his Gainesville home.  The soon-to-be Seattle Mariner was inundated with congratulatory phone calls and text messages.

Sports writer Craig Handel and I covered this news for the Fort Myers News-Press. Check out the article:

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2012 University of Florida – Hall of Fame

Congratulations to the athletes newly inducted in to the University of Florida’s Hall of Fame.  The 2012 class includes:  Alex Brown (football);  Hazel Clark Riley (track & field):  Kristen Guise (gymnastics);  Udonis Haslem (basketball);  Jeff Morrison (tennis);  Stephanie Nickitas (tennis);  Larry Travis (football) and Abby Wambach (soccer).

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Home Sweet Home

I am now back in the good ole US of A!  I need to catch up on some sleep and on some work that has piled up while I was gone.  Then I will post some more photos and stories from my trip to Haiti.

In the meantime, I wanted to share this photo of a furry friend that was hanging out in the showers one day.

This image was captured by Habitat videographer Chris Mattle.  Chris, along with several others, saw this tarantula on a shower wall mid-week.  Needless to say, I was sure to thoroughly check my shower stall every time from then on to ensure that I didn’t have a similar visitor.


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Haitians in need – A first person account

I asked Gregg to send me a blurb with some photos about what he is experiencing in Haiti.  Here is Gregg – in his own words…

I have seen lots of poverty…from the Philippines to South Africa to India.  However, I have to say that the poverty here in Haiti is by far the worse.
Usually I have seen pockets of slums crammed between areas of great wealth…however, everywhere you look, you see poverty.  Haiti has long been the poorest country in the western hemisphere. Add to that a powerful earthquake a year and a half ago and you have a recipe for disaster.
So many of the buildings in the Port-au-Prince area and out lying areas like here in Leogane were heavily damaged or destroyed forcing much of the population to live in tents until new houses can be built.
With such poverty compounded by the effects of the earthquake, violence and crime is always a potential.  As such, both the campsite and worksite are fenced in and well protected by armed guards around the clock.
Needless to say, this is by far the most challenging Carter Work Project that I have covered.  It is certainly a great cause, but I will be happy to get back home.

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Habitat For Humanity in Haiti

Gregg has been photographing the Carter Projects since 1999.  He loves Habitat for Humanity because it is not about giving houses away to people, but houses are sold to partner families at no profit and financed with affordable loans.  The homeowners’ monthly mortgage payments are used to build still more Habitat houses.  In addition to a down payment and monthly mortgage payments, homeowners invest hundreds of hours of their own labor (sweat equity) into building their Habitat house and the houses of others.  It’s people helping people.

Here are a few images from the opening ceremony in Atlanta, GA on Saturday night.

President and Mrs. Carter are Habitat’s most amazing volunteers.  Many people believe President Carter started Habitat for Humanity.  Truth is, Millard Fuller started Habitat in Americus, GA.  President and Mrs. Carter are deeply committed to social justice and basic human rights.  Habitat was a way to raise awareness of the critical need for affordable housing here and around the world.

Here are a few of Gregg’s photos from the first day of the project.

Country music star Garth Brooks is in Haiti helping President Carter and 400 hundred other volunteers build 100 homes in Léogâne, Haiti.  This is considered to be the epicenter of the January 2010 earthquake.

To read more stories behind the event this week, please visit Habitat’s website,  Or click here.

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More Quarterback Club Golf Tournament photos

To see the rest of the photos from the 2011 Quarterback Club golf tournament, please go to my Pach Adams, Inc. Facebook page:

Although the images are ©Pach Adams, Inc., you are welcome to download them and use them for personal usage (ie. Facebook, personal prints, etc.).

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Quarterback Club Golf Tournament

What a great day it was for the Gainesville Quarterback Club’s annual Charles Perry Memorial Golf Tournament.   The event was held at the Gainesville Country Club this past Tuesday.  Here are a few of my favorite images from the event.  Look out Arnold Palmer and Rory McIlroy!

The rest of my photographs will be posted on my Pach Adams, Inc. Facebook page early next week.  So be sure to check them out.

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An Evening With ABBA

‘Mamma mia’, this year’s LifeSouth signature event – “An Evening With ABBA” was amazing.  With all of the people dressed in their 70’s best, it was a photographer’s dream.  Of course, ‘the name of the game’ was to raise ‘money, money, money’ for a great cause.  And you can see from the photos, that the ‘dancing queens’ found a king in John Pastore.

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